RINGS & I is a personalised diamond ring studio.
You get made-to-order diamond rings
We have 1200 design prototypes for you to try in person
You can pick a design, choose your size, metal tone, metal finish, engrave it
Then you pick a personal price out of the 9 price options we offer and place an order

We believe you should only pay for what you need and you should have the flexibility to pick a design & price combination that suits you.
We offer 3 options in metal & diamond colour-clarity. This make 9 price variants. It's just like car variants. Pick the one that suits you and we can help you with a recommendation

We are currently in Pune at Sadashiv Peth.

Google location:
We will soon be available in Mumbai | Bengaluru | Delhi
Until then you can book a virtual appointment with us for other locations.

No extra charges for booking an appointment.

No, the appointment is for you to explore and understand. You can buy only if you like our process and get exactly what you want

Absolutely, we do have a virtual appointment setup. You can choose the method of interaction that is most convenient and preferable for you. You can also mix it…choosing to do some parts online and others in-person

We have 32 quality steps to ensure the authenticity. We offer exchange and buyback facilities at appreciated prices

GIA, IGI, EGL, SGL

Yes we can recertify your diamond ring with respective certification charges

At this point we work in only natural diamonds. The prices of lab-grown diamonds have fallen by 80% in the last 6 months thus creating issues for exchange and buyback for our customers. Hence we stick to natural diamond

Yes we offer multiple sizes and shapes of solitaires

Yes, we have GIA, IGI, EGL & SGL options for certifications. These are all govt. approved 3rd party certification labs

This brand was created by engineers who are not jewellers by background.
We believe that diamond pricing is complex and people need to know a few hacks to get the best
in the amount they plan to pay. Hence we help you understand what impacts a diamond price so you get more in the same price

Lab-created stones are formed in a controlled environment whereas natural gemstones are
formed by Mother Nature’s natural processes. They are chemically same however priced differently

We offer Platinum, 14KT gold & 18 KT gold as metal options
We offer 3 gold tones - Yellow, White & Rose
You can pick the metal & tone for any design of your choice
You can see them in person before you make the choice

White gold is pure gold that is mixed with alloys to give it a white color.
Platinum is pure metal that is naturally white. White gold is also a much lighter metal than platinum, which can better suit people who don't desire heavy metals in their rings.

Absolutely! We work with all gemstones. We can even help you figure out what would be the best gemstone if you had say a preference for a certain color. You can see 24 varieties of natural gemstones during your appointment

We have 32 quality steps to ensure the authenticity. We offer exchange and buyback facilities at appreciated prices

GIA, IGI, EGL, SGL

We are a D2C Brand, which means we are a factory outlet. We do not have any wholesalers or distributors in between. Thus from raw material to making, it is
only us which saves you 20-25% of your cost even after all the personalised  services that we offer

Yes, we do offer a lifetime exchange with 100% appreciated value of gold & 100 % appreciated value of diamond

Yes, we offer a lifetime buyback. 100% on appreciated value of gold & 90% of appreciated value of diamonds.
We deduct the making & GST

We have a 15 day no questions asked return policy. You shall get 100% of your invoice value inclusive of GST back. We want you to love and flaunt what you wear. From the day of delivery message within 15 days you can return the product to us

We do not purchase other diamond products as a lot of brands do not provide third party certifications to determine the value of diamonds. We do take gold as advance post verification of the Karat & weight.

In 90% of the designs, we can modify the size by a +/- 1 after it is made (unless there are complications in design due to which this may not be possible). We offer this free of cost as we have our own manufacturing. If the ring size needs to be modified beyond +/- one, we need to remake the ring in which case making charges shall be applicable

We offer repair services free of cost for 1 year after the product is handed over to you. You need to only pay the cost of goods (diamond, gemstone incase it is lost). Post 1 year, repair charges shall be applicable at actual

All over India

Yes, we have virtual appointment setup

We currently ship to selective regions outside India, please contact us to know the details.

We have a trust worthy logistic service and your product is insured since it is a high-value good

You will receive a whatsapp status message advising you when your ring is expected to be ready and you’ll receive call to schedule the delivery